Built for accountants.
Not against them.
While others compete with you, we empower you. Free license, wholesale pricing, and AI tools you control.
We're on your side
We will never compete with you. No "QuickBooks Live" equivalent. Your clients are your clients.
AI tools you design
Create custom AI recipes for your clients. Build automation that works exactly the way you want.
Wholesale pricing
$10/month per client. Free license for you. Transparent pricing that doesn't eat into your margins.
You're in control
Every AI action can require your approval. See exactly what agents did and undo anything with one click.
Migration made easy
QuickBooks Desktop IIF import. Move clients over in minutes, not weeks. We handle the heavy lifting.
Multi-client ready
Manage all your clients from a single dashboard. One login, full visibility, instant switching.
While they were raising prices,
we were building something better
QuickBooks Live launched — competing directly with accountants
Price increases across all QBO tiers
More price increases. QBO Simple Start hits $30/month
QuickBooks Desktop phaseout announced
QBO Plus reaches $115/month. QBOA retirement confirmed for Dec 2026
Imprest launches. $20/month forever. Built for you, not against you.
How we stack up
From an accountant's perspective — the things that actually matter.
| Feature | Imprest | QuickBooks | Xero | FreshBooks |
|---|---|---|---|---|
| Built for Accountants | Partially | |||
| Free Accountant License | ||||
| Wholesale Pricing for Clients | $10/month | No | No | No |
| AI Agents (Native) | 30 agents | None | None | None |
| Accountant-Designed AI Recipes | ||||
| Client Price Stability | $20 forever | Increases yearly | Increases | Increases |
| Multi-Client Dashboard | Coming soon | |||
| Competes with Accountants | Never | QuickBooks Live | No | No |
| Gmail/Drive Integration | ||||
| QBO Desktop Migration | N/A | Limited | No |
Ready to put your clients on better software?
Free accountant license. $10/month per client. AI agents you design.